"Based in Durgapur, West Bengal, Parul Bajoria is helping traditional artisans make the best of ecommerce through her startup, Miharu. Founded in 2013, Miharu works with dokra and baluchari artists in the suburbs of Kolkata, and curates designs for a range of jewellery, silk dupattas, and home décor products. And while she curates the collections, Parul Bajoria maintains the artists have the best knowledge on the working on the art and thus works according to their style.

Parul Bajoria's Story

"While these ventures did not see any measure of impact economically and socially, the entrepreneur did pick up valuable lessons from the people she worked with along the way. One of the key learnings, she says, was being able to understand positive attributes of team members and to delegate tasks accordingly."

Parul Bajoria is Living her Entrepreneurial Dream and Helping Craftsmen Earn a Livelihood